Business × Data × AI
Hi, I’m Diem — a Business Analyst based in Finland, working at the intersection of business, data and technology.
I’ve spent the past decade moving between banking, data, analytics and entrepreneurship. Now I’m exploring how AI is changing the way we work — and what a good career looks like when the rules are changing.
Still learning, still building, writing as I go.
01 — About
I spent years building a career in corporate — until I took a leap and opened a small retail shop.
A few months in, I realised it wasn’t the life I wanted. Selling the business was unexpected, but it changed the way I think about work, freedom, and what a successful career actually means.
Now I’m building my next chapter — staying curious about AI, experimenting with new ways of working, and figuring things out as I go.
02 — Timeline
Senior Business Analyst
Nordea Bank — LC&I App and Analytics, Finland
Modernising data infrastructure with dbt and Airflow while maintaining a live production application for 300+ users. Exploring practical GenAI use cases and sharing AI knowledge with the team.
Founder & CEO — Gift the Day Oy (Hetki)
Side business · Finland
Launched and operated a small retail business alongside my corporate career, then sold it within months after realising retail was not the long-term path I wanted. A hands-on lesson in entrepreneurship, operations and designing work around the life I actually want.
Senior Business Analyst
Nordea Bank — LC&I App and Analytics, Finland
Built and evolved BI solutions serving 300+ users across Large Corporates & Institutions, translating business needs into data-driven tools and dashboards using Alteryx, Python, SQL and QlikView.
Data Analyst · Internal Audit Manager
Nordea Bank — Group Internal Audit, Finland
Designed and built risk-monitoring dashboards used by 200+ employees across Group Internal Audit, and provided fact-based reporting to support audit findings.
Data Scientist · Real Estate Market Analyst
SkenarioLabs Oy, Finland
Data analysis and modelling of real estate prices and rents across Finland and Europe, plus the web applications that put those machine-learning models in clients’ hands.
MSc, Real Estate Economics (Tech)
Aalto University, Finland
Business Development Executive
Standard Chartered Bank (Vietnam) Ltd
Built client relationships and expanded banking business across accounts, credit and investment solutions.
Personal Banker
HSBC Bank (Vietnam) Ltd
Advised individual customers on everyday banking and personal wealth management, building long-term client relationships.
BS, Finance and Banking
Industrial University of HCMC, Vietnam
03 — Writing
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04 — Connect